The Trouble with Wet Seal {introduction, history of the retailer,identify a problem, make a plan of action, and then find ways to implement your plan, and conclusion}

Introduction/Thesis <Tab/>Wet Seal prides their merchandise as being "first, fresh, fun, and definitely fun". Although that saying once held true, today Wet Seal's sales are quickly declining. Though this could be due to a number of reasons, one of the most imperative causes is the failing to understand exactly who their target customer is. It seemed they had jumped on every fashion that seemed to be remotely popular too …

…trying to give teenage girls every trend out there, and bringing in clothes that could possibly interest older girls, certainly proved to be a few out of several errors that impelled them into a downturn that they might never recover from. In the end, Wet Seal lost its focus, and by losing it they need to return to understanding the need of constant awareness of who their target customer is and should continue to be.